Emissiv exists to break the Cooling Paradox with transparent radiative cooling coatings. The number that decides where that coating matters most is a roof’s reflectance. So we built the engine that measures it, nationwide, for free.
Cooling already takes around a tenth of the world’s electricity, and demand is set to double by 2050. Every new air conditioner burns power and vents heat, which raises temperatures, which calls for more cooling. Emissiv’s answer is not a bigger machine. It is a coating that sheds heat to the cold of deep space, passively.
A radiative cooling surface works by reflecting solar energy and radiating heat away. Albedo, solar reflectance, is not a side detail of the product. It is its core performance number. That means a tool that measures roof albedo from orbit is not a different business. It is a map of where the heat, and the opportunity, are.
The darkest roofs are the ones that need Emissiv most. Now we can find every one of them.
We stress tested the prototype, found where it was guessing, and fixed it with free data and free labels, nothing bought, nobody waited on.
Every figure is regenerable from a script, labelled measured or projected. See the full report →
On a single clear day, free thermal satellite put the built surfaces of one UK estate at 41.4°C, peaking near 44.8°C, far above the air temperature around them. That surface heat load, soaked up by dark low albedo roofs sitting near 0.10 reflectance, is exactly what Emissiv’s coating is built to shed.
The Cooling Paradox is not abstract. It is 44.8 degrees on a roof, mapped.
The ideal customer is a large, dark, hot roof. The engine ranks them across a city or the country, for free, with no site visits. Cold outreach becomes a targeted map.
Total dark roof area is the addressable market. Per building, current reflectance plus substrate gives a credible estimate of the cooling and carbon at stake, and the value of coating it.
The same free satellites revisit every few days, the basis for measuring change over time and verifying impact remotely, building the evidence the mission and its funders need.
We will not oversell it, and that discipline is the point.
Emissiv set out to keep the world cool without warming it. This turns that mission into something you can point at: here is the urban heat, here is the reflective surface we can address, here is the carbon we can take out of cooling, building by building, free to survey, national in reach.
Same physics as the product. Pointed at the whole country. For free.
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